A few months ago I wrote about the work of Dave DeVries who took childrens drawings and recreated them with a photo-realistic approach. The results are stunning. So stunning that I feel they have inspired a campaign created by Ogilvy for Pictionary. It isn’t quite obvious enough for a “You Thought We Wouldn’t Notice” post, but close.You be the judge.

Borrowed concepts set aside, there is something dreamlike and nightmarish about taking raw drawings and breathing life into them. The artistic Frankenstein maybe?

Dave DeVries project:

The Ogilvy Pictionary campaign

same concept with a stronger (and more authentic) execution…..

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